Go beyond the basics, ditch the theory and work through real-world actionable examples, that you can apply to your ecommerce business - today.
Tailor Google Analytics to your unique online business, or miss a massive opportunity for more sales.
There's no quick-fix, one size fits all method, even though people try to sell you that all the time.
I’ll let you in to a secret...
Have you exhausted the bootcamps and basic training, and are you finding best practice old hat?
Then perhaps you feel the only option is to spend more on your marketing campaigns.
But, spending more on marketing is not the only answer.
It certainly shouldn’t be the first, either.
This training will take your ecommerce sales performance to the next level. You’ll learn how to better measure your marketing, so you know precisely where to spend your hard-earnt marketing budget.
With a data-driven approach, you’ll put yourself ahead of competitors and other marketers.
Dive even deeper and discover how to take your digital campaigns, online store and career to the next level.
Using just a few of the tactics revealed in this training course, we took this online store from $39,260 to $1,116,280 revenue, in just 12 months.
A staggering 28x growth, and it's not stopping there either with a projected $2M in revenue this year.
Notice how the cost to do business (website visits) remains constant, whilst revenue goes up and up?
Like I say, you don't have to keep ploughing more money in to marketing to grow your sales.
Now it would be dishonest of me to promise the exact same results for you - but if this training enables you to 'just' double your revenue, how would that change your business?
You’re a business owner who demands more sales and return on investment from your marketing investment.
An online store owner who is looking to drive more sales to their online store, without having to constantly increase their marketing budget.
This course will seed new ideas for your business and show you where you can extract more from your current marketing efforts.
You’re a team lead or marketing professional whose job it is to manage advertising and analytics, to drive more sales to your online store.
A professional who needs to show skill and produce value from their efforts. This course brings new tactics to the table so you become the boss’s go-to marketing person.
This training will help you do better work, stand out from your peers and become the smartest marketer in the room.
Designed to be a fast-pass for your success, this course enables you to skip the mundane and avoid being held back by the basics.
You don’t or aren’t looking to do any paid advertising, as a good portion of the course revolves around Google AdWords and Shopping.
You don’t or aren’t looking to sell physical or digital products, via an online store.
You don’t or aren’t interesting in using Analytics to repeatedly grow your sales.
Maybe next time?
I'm Ed Leake, and I was one of the first 0.00001% of the world’s population to own a domain name and build a website.
I don’t say this to brag, I say this because you’re probably thinking … “what am I going to learn from you!?”
Thankfully, I'm no internet 'guru'.
None of that makes me a guru. It makes me a nerd.
Nerds know stuff.
I help clients grow their businesses from little to large using PPC (online advertising) and Analytics. With a big dollop of conversion optimisation thrown in for good measure – pun intended.
That’s nerd (not guru) power!
The stuff I show you in this course is what drives my agency's strategies and client wins.
I’m a devout workaholic, coffeeholic and motorsportholic; I refuse to admit my addictions. :-)
I get approached nearly every day by people all over the world, asking for guidance.
I don’t say that to sound like some ego on a great pair of legs (they really are), I say that because it highlights that many people are struggling with growing their businesses.
Therefore, I'm selling this course because like you I'm no fool, I understand not everyone can afford premium agency services like ours. But I know you can afford and profit from my experience and expertise.
The way I see it - we both make money, we both win.
This is the stuff the team and I use at our agency and is what drives our internal processes.
But I would say that, so…
"It's one of the most comprehensive guides that I've ever watched. The content is perfect."
"Packed full of precise steps this course is absolute gold and I should know, I sell the stuff online! There's loads of value here."
"It's great that you are connecting the raw data to actual use cases within the videos. This is high quality!"
"Clear, super practical, useful and concise - a runaway success."
This isn't the boring basics, I won't be showing you every screen and report within Google Analytics, because that would be wasting your time.
1. Good Housekeeping is Critical
2. Fault Finding Common Problems
3. Critical Conversion Tracking
4. Conversion Solutions
5. How to: Use Advanced Segments
6.1 Let’s Build Advanced Segments
6.2 Let’s Build Advanced Segments Part 2
7.1 Search Query Goldmine
7.2 Search Query Goldmine Part 2
7.3 Search Query & ROAS Opportunties (with heatmaps)
7.4 Big Fish Hunting
7.5 Avoiding Cold Feet
7.6 Big Fish, Bigger Fish, Whales
8.1 How to: Find & Fix Dead Ends
8.2 How to: Pivot Quantity & Quality
8.3 Opportunity vs Reward
8.4 Product Performance "V2"
9.1 Attribution, It's a Trap!
9.2 How to: UTM Tracking Templates to improve your data
9.3 AdWords & Analytics Disagree + Quick Fix
9.4 Ask These Questions of Your Customer Journey
9.5 Multi-channel Trend Spotting
9.6 Go Deeper with Conversion Path, Lag and Assists
10.1 Default, First, Last and AdWords Last Click Models
10.2 Linear, Positional and Time Decay Models
10.3 Building Your Custom Attribution Model
1.1 Let's Talk Retargeting Tactics
11.2 Low Hanaging Fruit, Layered Bids & Distracted Buyers
11.3 Time Based Segments Convert Like Wildfire
11.4 Ditch the Discounts, do this Instead
11.5 Riding Competitor Coat-tails
11.6 RLSA + DSA, the Lazy Switch
11.7 Close Your Eyes & Think of ROI
11.8 Reinforce Your Email Opens
11.9 Exit Page Superpowers
12.1 Supercharge Sales with Site Search Retargeting
12.2 The Double-tap Re-engagement
12.3 Burn Baby Burn
This is the best Google Analytics course not by width, but by depth - this is the 80/20 you need to succeed.
Stop using analytics to merely report the past, use your data to guide your strategy and apply these actionable tactics in your business – today.Get Started
If you implement just a portion of what you learn here, then this course will pay for itself many times over.
In fact, real-world professional expertise built this course, and I know just one video alone could – for example - double your advertising ROI.
Even so, if you implement what you learn and still have no success – email me within 30-days of purchase and I will refund every penny of your investment.
My team and I are here to answer your questions and help you with any problems, once you enrol we’re just an email away.
I can’t wait to get you started…