Scale Smart Bidding: know when to push, when to hold.

The exact decision maps I use to grow Google Ads accounts on Smart Bidding - so every budget and target change is a decision, not a guess.

• Two maps - one for Shopping & Revenue (tROAS), one for Leads & Conversions (tCPA).
• Exactly when to raise budget, move your target, or sit tight - based on goal and spend.
• The troubleshooting checklists for when performance dips - so you fix the cause, not the symptom.