Hey, I'm Ed

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Ed Leake

Hi there, I'm Ed Leake,

I was one of the first 0.00001% of the world’s population to own a domain name and monetise a website.

You'd think after all these years, I'd know how to build a nice looking website.

But this one will do.

Anyway, you're here now so… who is Ed?

  • I built my first website back in 1996... because, nerd.
  • I have a few decades of experience in this internet stuff.
  • I’ve managed over $200 Million in ad spend (and counting).
  • I'm an Agency owner, Saas product owner, Ad Tech builder, ppc-nerd, investor and mentor.
  • I've been running my agency Midas Media for 12+ years.
  • I acquired Adboozter in 2018.
  • Built AdEvolver - automate Google Ads accounts at scale, so clients call you happy.

Nerds know stuff.

I help people grow their businesses from little to large, using Google Ads and Analytics. With a big dollop of conversion optimisation thrown in for good measure – pun intended.

That’s nerd (not guru) power!

The stuff I share with you is what drives my own business strategies and client wins.

I’m a devout workaholic, coffeeholic and motorsportholic; but I refuse to admit my addictions. ☕️

Thanks for stopping by,


ps: because of excessively high demand, I'm not currently taking on new clients.

pps: Are you looking for my ppc checklist, God Tier Ads?

You will find it here:

You might have seen me on: